Disclosure: Clinch is ours. The advice works with any app, or with pen and paper.
In short
Start with what you want to earn, divide by what you earn on an average sale to get sales a month, then divide by how many of your leads usually buy to get leads a month. $4,000 ÷ $600 a sale ≈ 7 sales; if 1 in 5 leads buys, that’s about 35 leads. Then set the target a little above your own recent months, not a fantasy.
- Work backwards: earnings → sales → leads.
- Use your own numbers from the last few months.
- Check it weekly; a monthly target missed in week four is too late.
Step 1: start with what you want to earn
A sales goal you can’t connect to your own pay is just a number. Start with the monthly amount you want from commission — say $4,000 — and work back from there.
Step 2: turn it into sales a month
Sales needed = Earnings goal ÷ What you earn per sale
If an average sale earns you $600, then $4,000 ÷ $600 = 6.7, so 7 sales. Not sure what you earn per sale? Our commission guide shows the maths.
Step 3: turn sales into leads
Leads needed = Sales needed ÷ Close rate
Your close rate is the share of leads that become sales. If 1 in 5 do (20%), 7 sales needs 35 leads a month — about 8 or 9 a week. Use your own rate from the last three months, not a number from a book; it varies a lot with what you sell.
Make it realistic, using your own history
A realistic target is a small stretch on what you’ve already done. If you averaged 5 sales a month over the last three months, aim for 6, not 12, and raise it after you hit it two months running. A target that’s clearly out of reach stops motivating you by the second week.
Check it weekly, not monthly
Split the month into weeks and check every Monday: sales so far, earnings so far, and new leads added. If you’re short on leads in week one, you’ll be short on sales in week four. The number you control every day is how many people you call — see how to follow up with customers.
Sales goal calculator
You need 7 sales from 35 leads a month — about 9 leads a week
Use your own close rate from the last few months. Nothing you type here leaves this page.
Track your target with Clinch
- Set how you’re paid. A percentage or a fixed amount. Every lead shows what you’ll earn before it closes.
- Watch the target on Home. What you’ve earned this month sits on Home with a monthly target bar.
- Tap Sold as you go. What you earned is added to the month straight away. If the price changes later, edit the sale and the numbers follow.
- Look back to plan. Reports show this month, last month or any dates, how many leads became sales, why the others didn’t, and what sells best.
Clinch is free, with no account and no AI — every number is simple addition you could check yourself.
Common questions
How do I set a sales target based on salary?
Divide the income you want by what you earn on an average sale to get the sales you need, then divide by your close rate to get the leads you need.
What is a realistic sales goal?
A little above your own average from the last few months — one more sale a month, not double. Raise it after you hit it twice.
How do I set sales goals for a new business?
With no history, start from what you need to earn, assume a cautious close rate, and adjust after the first two months of real numbers.
Is there an app that tracks a monthly sales target?
Clinch shows what you’ve earned this month on Home with a target bar, and reports month by month. It’s free.
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